Apple has been shifting their business strategy over the past couple years to push the revenues earned from top customers higher and higher, but if you thought a $999 starting price for the iPhone XS was bold, Apple announced earlier today that they’re selling the freaking stand for the display of their new Mac Pro for $999.

As the price of the stand was announced as an aside towards the end of the WWDC keynote, audible murmurs broke out in the crowd visibly catching the presenter off-guard and causing him to lose his train of thought.

The company’s new Mac Pro starts at $5,999, which is incredibly pricey but ultimately it’s a machine that hit plenty of the high-points that the company’s power users were

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