Mozilla today introduced a new Firefox family of logos, a rebranding effort it kicked off more than 18 months ago. For most people, Firefox refers to a browser, but the company now wants the brand to encompass the entire Firefox family of apps and services.
“The ‘Firefox’ you’ve always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first,” Mozilla explained. “Firefox is a browser AND an encrypted service to send huge files. It’s an easy way to protect your passwords on every device AND an early warning if your email has been part of a data breach. Safe, private, eye-opening. That’s just the beginning of the new Firefox family.”
Mozilla in July