Artificial emotional intelligence, or “emotion AI,” is emerging as a key component of the broader AI movement. The general idea is this: It’s all very well having machines that can understand and respond to natural-language questions, and even , but until they can decipher non-verbal cues such as vocal intonations, body language, and facial expressions, humans will always have the upper hand in understanding other humans.

And it’s against that backdrop that countless companies are working toward improving computer vision and voice analysis techniques, to help machines detect the intricate and finely balanced emotions of a flesh-and-bones homo sapiens.

One of those companies is a company that helps big brands such as AT&T, Mars, Hershey’s, and Coca-Cola gauge human emotions through desktop computers’ and mobile

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