Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

When leaders are successful, acolytes pour over their every word and deed in order to find hidden secrets.

This can be a little wearing.

When you’re a leader, you do and utter many things that enter your head. Those things might leave your head just after you’ve said or done them. Permanently.

Still, I was moved by a story that’s just emerged about the most perfect days of Apple.

Should you be old enough to remember that Microsoft was once a nasty monolith that forced businesses into buying its software, you might also remember that Apple mercilessly

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