Back when he was at school in the 1990s, Josiah Chua says “everyone” had a Tamagotchi. The 31-year-old remembers how the playground buzzed with kids addicted to their digital pets.

“I don’t think we were allowed to take it to school. We tried to sneak them in our school bags,” the Singapore-based fashion stylist says.

Mr Chua’s is probably a fairly typical millennial memory.

The toy – an egg-shaped, plastic pet that its owner had to keep “alive” with constant care and attention – was the must-have item not long after its launch in 1996.

It’s about to make a comeback. Japanese manufacturer Bandai will release an all-colour, new and improved version of the classic toy in North America in July.

This time round, it can

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