The brand went heavy on neon lighting at this year’s NewFront.

It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings at the April 29 event, Twitter announced new collaborations across news, sports, gaming and entertainment, immersed attendees in purposeful experience design and tossed in a few of the surprise and delight moments its partners and users have come to expect.

The NewFront took place at Manhattan’s Terminal 5 venue, which was transformed to elicit a sleek, contemporary vibe

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