Considering that the website is a university’s most-visible and most-used marketing and communication channel, just what makes a higher education website great?

I wanted to find out what others thought, so last week I searched to see which higher ed websites were considered to be best in class. I thought that my search would turn up some authoritative “best of” lists or lists of award winners. Instead, what I found were lists compiled by pundits and agencies who observed a slew of higher ed websites and determined which ones met their subjective criteria for greatness.

It might not surprise you that a lot of these criteria are visual, a response to what people see when they pull up the site:

“ … solid typographic hierarchy is

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