Adam Zelcer Contributor

Adam Zelcer founded the advertising company,

Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood.

There are many reasons behind naming – one untalked-of and probably the most important. This is, how to choose a name that gets you more business.

Technology changes how we do business. So, when developing a business name, putting some thought into how people are going to find you and what you want them to do after they find you could go a long way.

Ignoring this could do just the opposite and result in being harder to find, getting less return from your advertising and having your competitors capitalize off your

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