Thanks to the media, more people know that you have to protect your personal data from being misused for commercial gains. Many of you are probably more conscious of what to share on Facebook or Instagram than you were two to three years ago. But when used appropriately, data can be a great resource that informs urban management and planning.
For example, the RailSmart Platform, a Smart Cities 2019 award winner, integrates numerous sets of data from the Australian Bureau of Statistics and other data sets such as the public transport ticketing system to work out how the city of Perth functions and how people move around.
Typically, people want to know what areas they can afford that best suit their work and travel requirements.