Snap keeps building toward its vision of becoming the TV habit for the mobile generation.
The company is launching “BTW,” ’s first original show for , promising snack-size celebrity and entertainment news dispatches every weekday afternoon. The show premieres July 8 and will run Monday-Friday, with episodes 3-5 minutes in length going live every day at 3 p.m. ET. The show, culling from stories produced across , is hosted by BuzzFeed’s Shanice Bland, Patrice Peck and David Mack (pictured above).
Snapchat now has more than 80 original shows, and it has found that the daily format has performed particularly well, said Sean Mills, Snap’s head of original content and senior director of content programming. For example, NBC’s “Stay Tuned” news program for Snapchat pulls in an