In China, striving for accuracy in a piece of facial recognition software isn’t enough. As Alibaba’s e-wallet affiliate Alipay has recently demonstrated, the way software presents a user’s look is also crucial to its success.
On Tuesday, Alipay announced on social media platform Weibo (in Chinese) that it’s added beauty filters to its pay-with-face system inside the app. Within a week, the feature will roll out across retail stores equipped with Alipay’s face-scanning solutions.
“We are going to make you look even prettier than with a beauty camera. I bet you’ll be impressed,” Alipay wrote on Weibo.
The new feature was created to address complaints that facial recognition machines make people look ugly. A new poll (in Chinese) ran by news portal Sina Technology showed