Meet Dejbox, a French food delivery startup that tries to avoid busy cities in order to accommodate people who really need a new lunch option. The company is a full-stack food delivery startup that designs its own meals, cook them, sell them and deliver them.

“Corporate headquarters are more and more often far from city centers. But what about lunch options for those areas?” co-founder and co-CEO Vincent Dupied told me.

Answering this question creates logistical challenges more than anything else. It’s hard to cover wide areas that are spread out all around busy cities, such as Paris, Lille and Lyon. And Dejbox has made some radical decisions that set them apart from well-known companies, such as Deliveroo, Uber Eats or even Frichti.

Each delivery

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