As anticipated, Apple’s hardware numbers were a mixed bag during today’s fiscal Q3 earnings report. Apple continues to shift much of its resources to services and content, including a billion-dollar push into Apple TV+. But while iPhone number were down, things weren’t all bad on the device front.
Notably, wearables are up in a big way. The category hit $5.5 billion for the quarter, up from $3.7 billion, year-over-year. The boost came in no small part due to the arrival of new AirPods, featuring wireless charging functionality, in spite of the company DOAing its AirPower charging pad.
“The wearables category is doing extremely well.” said Tim Cook on today’s earnings call. “We stuck with it when others perhaps didn’t.”
Apple CFO Luca Maestri pointed out