Big data analytics is no joke — research firm Research and Markets the segment will be worth upwards of $40.6 billion by 2024. Perhaps that’s why it’s not surprising that ahead of Inspire 2019 in Las Vegas, Microsoft announced a new Azure service — Azure Data Share — designed to make sharing big data among organizations “easier” and “safer.”

It’ll launch in public preview on July 15.

“Currently, sharing large data files outside an organization can be complex, costly and often lacks the scale, security and policy controls enterprises need,” wrote Microsoft in a press release. “The new Microsoft offering provides a simple and safe solution for sharing big data, allowing companies to govern their data for manageability and productivity.”

Concretely, Azure Data Share protects

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