Darryl G. Greer

State-level policy on higher education is headed in the wrong direction because of a misguided focus on student outmigration, “free college” and interest in statewide student marketing. Instead, we should focus on policy that does a better job educating and graduating the students we currently serve.

Like Don Quixote, the state is tilting at windmills by chasing historical student outmigration. Free college is an empty promise that misunderstands student markets, and will not help middle-class families, much less keep more students here. Furthermore, a statewide marketing effort will be ineffective in influencing who goes to which college in New Jersey.

We need to keep talented college graduates in state. But reversing the state’s net loss of about 30,000 college-bound students each

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