In 2019, the sports business will be worth $73.5 billion according to a report from PricewaterhouseCoopers, while sports-media rights will hit $20 billion. Variety’s Sports and Entertainment Breakfast, which takes place July 11 at the Beverly Wilshire, examines the lucrative intersection of the two worlds. Seattle Seahawks quarterback , whose high-tech cred is enhanced by his Tally app (he is also principal in Limitless Minds) keynotes the event. Also onstage will be Olympic gold and silver medalist ; Mike Marshall, president, advertising and client partnerships, NBCUniversal; Olympic gold medalist and NBC Sports figure skating analyst Tara Lipinski; and Lon Rosen, chief marketing officer of the Los Angeles Dodgers, who will discuss the business of Major League Baseball with event partner Todd Burach, VP and senior

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