The Kentucky Department of Education is launching a statewide marketing campaign to encourage families to read with kids this summer. The initiative is also offering targeted support for several rural school districts.

With the “Stride Don’t Slide” campaign, the Department is working to combat so-called summer slide — the idea that kids can fall behind in math and reading if they don’t practice over the summer.

“Quite frankly, I think this is the most exciting thing we’ve done in my little over a year here at the Kentucky Department of Education,” Kentucky Education Commissioner Wayne Lewis told an audience at the state board of education’s last regular meeting.

The initiative includes a social media and billboard campaign to encourage parents and children to read together 20

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