Can subscriptions and everyday payments be used to help build or rebuild a credit score? The Los Angeles-based Grow Credit thinks so.

The service, which launched earlier this month, is one of the slew of new ideas coming from businesses that are angling to help build up credit scores for folks who can’t (or won’t) get a credit card, or who are rebuilding their credit.

The company is the latest evolution of a credit-based approach to financial services from the LA-based serial entrepreneur, Joe Bayen.

Bayen’s last startup was Lenny, a credit monitoring and lending service that was aimed at helping people better manage their payments to avoid damaging their credit scores.

Bayen scrapped the Lenny business model after realizing that he’d have a hard

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