The world’s second largest fast food chain is rolling out the Impossible Whopper nationwide at all of its 7,200 U.S. locations for the next month as it tests the potential demand for the meaty-tasting meatless patty.
Burger King first launched the Impossible Whopper at 59 restaurants in the St. Louis area on April Fool’s day. But the joke seems to be on the restaurant chain for not trying to make the nationwide rollout happen sooner.
Foot traffic to restaurants that sold the Impossible Whopper soared a whopping 18.5%, according to the market analysis firm, inMarket Insights. Over the same period, foot traffic to the company’s