Damian Bradfield Contributor

Damian Bradfield is the president, CMO and founding partner of WeTransfer, the company that designs tools for the creative process. His upcoming book, The Trust Manifesto, about trust in the era of big data, will be released on October 4th.

In the summer of 2018, parts of San Francisco’s public utilities turned gold. Manhole covers, drainpipes and gas line covers were gilded in protest by a pair of street artists, Erick Schmitt and Nick Bushman, and quickly became an obvious metaphor that  “the San Francisco Bay Area has become an enclave unattainable to all but the most privileged.”

In his 1990 book, City of Quartz, Mike Davis envisioned another enclave of exclusion and elitism: Fortress LA. With San

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