India’s e-commerce giant Flipkart said on Tuesday that it is revamping its shopping app to add support for Hindi language, a video streaming service, and an audio-visual assistant, the latest in a series of recent efforts to expand its reach in the country.
The e-commerce firm, which sold majority stake to Walmart for $16 billion last year and leads the local market, told TechCrunch that it has started to rollout the features on its shopping app and will push it to all its existing users in within next 20 days.
Only 10% of India’s 1.3 billion people speak English. Flipkart said it has been working to customize its entire platform for several months to add support for Hindi. As part of the revamp, the company is also