Kentucky Fried Chicken is going beyond chicken with its latest partnership.
As other chicken chains vie for chicken sandwich dominance, KFC is doing its bit for the planet and taking its first fledgling steps to move beyond the chicken coop with a plant-based chicken nugget in partnership with Beyond Meat.
The first nuggets are going on sale for one day (August 27) at a single restaurant in Smyrna, Ga.
KFC has already experimented with vegetarian offerings outside of the U.S. In the U.K. the company has an “Impostor Burger” on the menu that’s made from mushrooms and was developed with the English company, Quorn.
Beyond Fried Chicken’s one-day-only offer from KFC is significantly different from the month-long citywide rollout that Burger King did