Pikachu is putting on a bowler hat and heading off to foggy ol’ London for autumn. No really, Pikachu is wearing a hat in the artwork for the upcoming pop-up Center store in London, and it’s adorable. Pokémon Centers are the official merchandise destinations for the pocket-monster brand. Only a few permanent stores exist in the world, though. But wants to give the people of the U.K. a chance to spend money celebrate the upcoming Pokémon games that take most of their inspiration from the region.

The Pokémon Center (or Pokémon Centre, I guess) opens October 18 in the Westfield Shepherd’s Bush shopping mall, which sounds like a very British place. The pop-up store will continue operations through normal store hours until November 15.


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