is predicted to be a very big business in the future, and it is already amassing huge audiences. Brands and advertisers want to dive into it, but first the business has to be properly and understood.

And that’s the job of Nicole Pike, the managing director of Nielsen’s global esports business. I spoke with her about the challenges of properly measuring esports audiences for brands and advertising clients, and understanding the unique nature of esports fans. We talked about the trends and the hype.

Pike is going to be a speaker at the upcoming event on October 1 to October 4. She has been following the game industry for a dozen years and in the past few years she has been consulting with key

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