, the maker of the Lucky’s Tale series of games, has raised $23 million in from a wide variety of individual investors as it moves into a new stage of making games enabled for the spectator era.

The McKinney, Texas-based studio will use the money to go beyond virtual reality games and focus on more traditional platforms — but with the twist of bringing spectators into the action of a video game, said Pau Bettner, CEO of Playful, in an exclusive interview with GamesBeat.

Playful was able to raise its new round in a non-traditional way, just as it raised $25 million from a wide group of investors in like Lucky’s Tale. that VR would be the next big medium, but it took off more

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