1:19 PM ET

NEW YORK — In a boost to the NFL’s efforts around social justice, Roc Nation, the entertainment company founded by iconic rapper, businessman and activist Shawn “Jay-Z” Carter, has agreed to lead the league’s endeavors in music and entertainment.

As part of the long-term partnership, Roc Nation will advise on the selection of artists for NFL tentpole events, including the Super Bowl, as well as play a key role in the production and promotion of new music. The NFL’s union with Roc Nation kicks off as the league celebrates its 100th season and serves as a commitment from both parties to amplify the league’s Inspire Change initiative.

Among the most important benefits to the NFL is that Roc Nation, through its

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