It’s not, as one might presume, a self-driving truck. This product, called Hutch, offers what in Starsky’s view is far more valuable: automatic access to its trucking capacity, no phone calls or paper logs necessary.
The trucking industry is a giant and fragmented system of shippers, freight carriers, brokers and, of course, drivers. This system is almost always out of whack with more demand for capacity (and, in turn drivers) than is available.
Traditionally, large shippers partner with freight brokers like CH Robinson to manage capacity. Startups including Convoy, Loadsmart, Transfix and Uber Freight are aiming to disrupt