Sphero and littleBits have long been kindred spirits in the world of entertaining STEM toys, and soon they’ll be one and the same. Sphero this morning announced plans to buy the New York-based electronic building block company.
Founded in 2010 and 2011 respectively, Sphero (nee Orbotix) and littleBits took separate approaches, but ultimately ended up in similar spaces. Sphero first brought to life a smartphone-controlled 3D-printed ball that debuted at CES in 2011. That same year, Ayah Bdeir’s electronics kit side project became a serious business under the littleBits banner.
Both companies were alumni of Disney’s accelerator. Sphero leveraged that connection in the breakout Star Wars: The Force Awakens toy, a remote control BB-8. Ultimately, however, it flew too close to the sun with its licensed