Julian Shapiro Contributor

Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to see another company’s growth tactics and try them yourself How do you hire a great growth marketer?

Advice on content marketing always talks about getting people to your blog.

But, what about once they’re there — how do you get them to then buy from you?

That’s the conversion half of content marketing, and that’s what I’ll cover: converting your readers into paying customers.

First, they read. Then, they buy.

When visitors arrive on your blog, three things should happen:

First, they must start reading —

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