Fitbit and Samsung have capitalized as well — can Google do the same? Brian Heater @bheater / 7 hours

Last week Samsung and Fossil kicked off the week by announcing new smartwatches. On the same day. At the same time. From a brief moment, it felt like 2015 all over again, when the world of smartwatches felt exciting and new.

Mid-way through 2019, the good news for smartwatches is that the category continues to grow. Numbers from Strategy Analytics show some truly impressive movement on that front, with shipments from 44 percent year over year in Q2, from 8.6 million to 12.3.

Lots of reason to celebrate there if you’re a smartwatch maker — or, rather, if you’re one very

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