Retro sweets are taking a bigger bite of the wider UK confectionery market – but what’s behind their growing popularity?
What was your favourite sweet when you were growing up? Spangles, Opal Fruits, Black Jacks? Or were you more partial to a Sherbet Fountain, a Banjo or Jelly Tots?
Whatever your sugar fix was, researchers say you probably still have sweet memories of them.
New data from insight company Kantar shows total UK confectionery sales have grown by 13%, to nearly £3.9bn, over the past five years.
That lags well behind retro favourites such as lemon sherbet, which has seen sales soar by 176% to almost £4m, and rhubarb and custard (up by 99.4% to £3.9m).
Parma violets and pear drops have also seen sales double, to £1.26m and