Binks is a custom clothing startup created after co-founder and CEO Aamna Khan realized how frustrating it is to find well-fitting women’s workwear in Indian cities. Currently participating in Y Combinator’s accelerator program, Binks solves the problem by using computer vision and machine learning to provide customers with clothing sewn to their measurements, shipped in just three days.
Khan says shopping online is often difficult because a standardized Indian sizing chart hasn’t been developed yet. Clothing companies use a mix of U.S. and European size charts, often resulting in inaccurate sizing (Khan tells TechCrunch that the return rate for apparel ordered online in India can be as high as 30% to 40%, mostly because of fit issues). In big cities like Bangalore, where the company