Tuesday, September 10, 2019 2:12 a.m. EDT
By Alexis Akwagyiram
LAGOS (Reuters) – “Oya!” shouts the director in Nigerian Pidgin English. Actors take their marks. Lighting blinks on. The film crew snaps into action after the order to hurry up.
It’s another day in Nollywood, the affectionate nickname for Nigeria’s film industry – the world’s second most prolific after India’s Bollywood, producing hundreds of films and TV episodes each month.
For decades it was a factory churning out visual pulp fiction destined for the market stalls of DVD pirates. But Nollywood is increasingly grabbing the attention – and financing – of global entertainment brands.
Some, like French group Vivendi’s Canal+, seek to harness Nigerian hustle and know-how to extend the lifespan of the traditional pay-TV