The Conservative Party has been targeting older Facebook users with political adverts about Brexit, according to research by BBC News.

In contrast, younger Facebook users are being shown ads by the party on issues such as policing and mental health.

Tory adverts, mostly seen by users over 45, criticise opposition leaders for wanting “to ignore our Brexit vote”.

The Lib Dems and Labour both ran Brexit adverts, while Labour’s also featured fox hunting and the environment.


In mid-September, the Conservative Party was running 691 adverts classed as active by Facebook, more than any other political party in the UK.

Many of the ads are identical, or minor variations on a theme, run multiple times.

The adverts have been viewed between half a million and 2.6 million times in

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