A TV ad for Deliveroo has been banned for suggesting the food delivery firm could deliver anywhere in the UK.
The ad, shown in March, showed various scenes of people using the Deliveroo app and having food delivered to them, all in unusual places or circumstances.
The Advertising Standards Authority (ASA) said it was “likely to mislead” because it wrongly implied delivery “was unrestricted throughout the UK”.
Deliveroo said it felt on-screen text had made it clear restrictions applied.
In the ad someone is shown receiving a delivery in a field after apparently tunnelling underground to escape from prison. An astronaut is also shown receiving a delivery in space.
Meanwhile a voice-over states: “Order what you want; where you want; when you want it” while text at