Hyundai Motor Group has launched a new air mobility division aimed at developing technology for the commercialization of flying cars, the latest company to dive into the emerging industry.

The division will be led by Dr. Jaiwon Shin, an aeronautics engineer who most recently led the Aeronautics Research Mission Directorate at NASA. While at NASA, Shin oversaw a $725 million program into aeronautics research initiatives, such as a supersonic X-plane, the electrification of aircraft, UAS traffic management and urban air mobility.

The South Korean automaker said the business unit led by Shin will “develop core technologies and innovative solutions for safe and efficient airborne travel.” Shin’s expertise centers on airframe, engine, aviation safety and air traffic management — technologies that Hyundai says will allow it

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