The feature has caused an internet firestorm, with supporters and naysayers battling it out [Reuters]

A feature on Japan Airlines’ seat-booking system warning travellers of where young children are seated has caused a storm online.

The facility, offered as part of the airline’s “Smile Support” travel service for those with infants, is not new, but still lit up the internet after a Twitter user praised it.

“Thank you, @JAL_Official_jp for warnings me about where babies plan to scream and yell during a 13 hour trip. This really ought to be mandatory across the board,” venture capitalist Rahat Ahmed tweeted.

A somewhat bemused JAL spokeswoman confirmed the feature, while also pointing out it was not a novel offering.

At least one other Japanese airline

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