MediaRadar CEO Todd Krizelman describes his company as having “a very specific objective, which is to help media salespeople sell more advertising” by providing them with crucial data. And with today’s launch of MediaRadar Events, Krizelman hopes to do something similar for event organizers.

These customer groups might actually be one and the same, as plenty of companies (including TechCrunch) see both advertising and events as part of their business. In fact, Krizelman said customer demand “basically pushed us into this business.

He also suggested that that after years of seeing traditional ad dollars shifting into digital, “the money is now moving out of digital into events.”

If you’re organizing a trade show, you can use MediaRadar Events to learn about the overall size of

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