Companies looking to capitalize on the performance promise of Intel’s Optane persistent memory have been trying to vet the performance claims and calculate TCO for years now. On August 27, Intel put out a press release that led with the following tidbit (bear with us, this gets more interesting):

Intel today announced Baidu is architecting the in-memory database of its Feed Stream services to harness the high-capacity and high-performance capabilities of Intel Optane DC persistent memory. Paired with 2nd Gen Intel Xeon Scalable processors, building a new memory platform based on Intel Optane DC persistent memory allows Baidu to lower its total cost of ownership (TCO) while delivering more personalized search results to users.

If your eyes glazed over during the last few

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