The number of elderly adults requiring home care is set to grow at an alarming rate in most western countries as people live progressively longer. But underinvestment in technology and healthcare means society is at risk of vastly under-delivering. It’s very hard to scale these service and subsequently, no company has more than a low percentage market share. Few home care brands have much trust. In the UK 38% of people caring for a loved one (81% of whom are women) drop out of the workforce to have to deal with elderly relatives.

In the UK, a few companies are trying to address this issues: Traditional incumbents like Bluebird Care and Home Instead which are traditional home care agencies which don’t scale; “Introductory agencies” like

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