The U.K.-based vegetarian frozen food company Strong Roots has picked up $18.3 million in funding from the private equity firm, Goode Partners, as it looks to expand its U.S. presence and build out its technological capabilities.

Advised by global mid-market investment bank, Alantra, Strong Roots has a presence in the U.S. in retailers including Target, Wegmans and Whole Foods, and in the UK at Tesco, Asda, Sainsbury’s and Marks and Spencer.

Neither a direct to consumer company nor a novel technology developer, Strong Roots is hoping to use the new financing to expand its research and development efforts to provide more functional foods and nutrients, according to chief executive officer Samuel Dennigan.

The company is on track to move $50 million worth of frozen vegan

Read More At Article Source | Article Attribution