Less than 24 hours after YouTube announced that it would be changing its creator verification process, CEO Susan Wojcicki admitted that the news hasn’t gone over very well.

“To our creators & users – I’m sorry for the frustration & hurt that we caused with our new approach to verification,” Wojcicki tweeted. “While trying to make improvements, we missed the mark. As I write this, we’re working to address your concerns & we’ll have more updates soon.”

The stated goal of the changes was to make it clear that verification isn’t an endorsement from YouTube, but simply a statement that the creator really is who they claim to be. This distinction became increasingly important as YouTube faced criticism for allowing the spread of hate speech

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