Branding is a powerful thing. Back in 1976, Sega’s arcade game was . And ever since, games based on licenses have been some of the biggest hits — and also some of the biggest flops. For every GoldenEye, there’s an

When it comes to mobile games, third-party brands and IPs have a solid and sizable presence in the top-grossing charts. In the US, 30% of the top 100 grossing games on the App Store are currently based on some kind of third party IP, from Star Wars to Ellen according to our analysis at . Cast the net a bit wider to the top 200, the figure only drops slightly to 25%.

So we can see that despite the huge global success of original

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