Virtually everyone knows by now that Apple is launching its subscription television offering — — publicly on November 1. But the company, which has reportedly invested billions of dollars in dozens of original programs for the service, appears to be facing a serious problem: finding viewers willing to pay for it.

Even though Apple announced a relatively aggressive , everything suggests Apple TV+’s earliest viewership will come largely from giveaways. Last month, Apple said it would give a free year of Apple TV+ service to purchasers of new iPhones, iPads, Macs, iPods, and Apple TV boxes. Today, actress Hailee Steinfeld that Apple is expanding the giveaway to include Apple Music student subscriptions, making the video service free for anyone with an existing $4.99 audio streaming account.

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