Presented by Brief Communications

Communication is easy. It’s the collaboration that’s difficult. It’s a digital-first world now, with and offices spread across the world, or even in companies with flexible schedules and a great work-from-home policy. Most companies have got the communication part down, going all-in on online tools like Slack.

Cloud communication tools have been a lifesaver for many offices. They deliver synchronous communication for every employee and eliminate endless, time-consuming email chains. Employees are able to create various channels and groups, pull people together to discuss projects and timelines, and connect an office in ways that can be both social and productive, and create a collaborative environment.

Unfortunately, that’s not actually collaboration, says Gregor Dudash, CMO of .  “The problem is that most

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