The NCAA on Tuesday caved to outside pressure from legislators, judges, and former college athletes by announcing it would allow student-athletes to earn compensation from the use of their names, images, and likenesses. For decades, college athletes have seen their likenesses used to sell video games, their faces used to advertise nationally televised broadcasts, and their names emblazoned on jerseys sold to fans. What they have not seen, however, is a dime in compensation.
Now, it appears the NCAA is taking a baby step in the direction of giving student-athletes a cut of the proceeds. “We must embrace change to provide the best possible experience for college athletes,” Michael Drake, chair of the NCAA’s board of governors and president of the Ohio State University,