The holiday season is around the corner, and Google’s revamping its ecommerce platform in anticipation. This morning, it announced a refreshed Google Shopping portal for desktop and mobile in the U.S., which it characterized as a streamlining of the product discovery experience. Alongside it, the Mountain View company rolled out a new fashion recommendation feature for Google Lens, its cross-platform AI-powered search and computer vision tool.
“When shopping for something, the web is a seemingly endless source of ideas, products, and choices. But finding inspiration, comparing your options, and grabbing the best deals can still be a lot of work,” wrote Google Shopping VP Surojit Chatterjee in a blog post. “We redesigned Google Shopping to make this a bit simpler — it brings