Digital might be all the rage right now but no one can deny the importance of conventional marketing in this era. Conventional marketing methods still play a huge role not only in creating awareness for your business but also in acting as a constant means of reinforcement for your target market. And what are the best ways of conventional marketing? You got it right: posters and flyers.

Every businessperson or marketing expert with the intention of pushing their brand to higher levels by outshining their competitors can achieve this by formulating a clear message for their audience and then designing compelling flyers to communicate this message. Today, it is easier than ever to implement this – the internet provides you with a plethora of ready-to-use designs for these marketing methods and detailed guidelines on how to market successfully.

Custom flyers are the perfect ‘grey area’ between spending infinite time and money to hire professional designers to create attention-grabbing flyers for you, and using run-of-the-mill flyers to communicate your message. Custom flyers are designed to suit the marketing needs of all kinds of businesses. They can consistently reflect your values and brand personality and yet be different for every platform and campaign. Sounds complicated? Let’s simplify it for you. Just follow these simple guidelines and you’ll be a pro at designing your own custom business flyers in no time.

Understanding Where the Flyer Will be Used

Sometimes, it is very difficult to determine what kind of flyer you need to market and promote your brand, but determining where it will be used can solve this problem. Are you going to distribute flyers in your local vicinity or display them outside your venue? Are you going to share the flyer on social media platforms or use it as your display ad?

Social media, for example, is one of the platforms where flyers work well. The flyers you share here need to be vibrant and engaging because people are scrolling through numerous posts at any given time. Your objective here is to make the user pause midway in their scrolling and pay attention to your flyer, not to overwhelm them with too many details about your brand. The same rule applies to your display ads. The flyers shared on your personal profile, website or venue displays, on the other hand, should have more details on them as your audience at these platforms has already expressed an interest in your product and wants to learn more. The objective now is to convert them into avid and loyal customers.

Choosing Your Message

Marketing is all about passing the right message about your brand to the right target audience at the right time. The message needs to be compelling enough to leave a positive and lasting impact on your audience’s minds. This is why it is important for marketing experts, top management, and business owners to first brainstorm ideas about what message and brand perception they want to communicate to their users, and then tailor their marketing endeavors accordingly.

Sometimes, it is a good idea to circulate the message among the staff to do a pilot test and get an idea about how the message would be received by people. This can also be achieved through focus groups. Participants can give their feedback and make proposals for improvements that would make your communication even more concise and effective.

Once businesses have finally come up with the perfect message to project to their audience, they can now incorporate it into their custom-made business flyers.

Choosing the Right Template

There are several experts that provide thousands of flyer templates for businesses to use instead of wasting valuable time designing marketing materials from scratch. All you need is to browse and pick a template that suits your needs. PosterMyWall, for example, is a free online graphic design tool that lets you browse templates by categories, by size or by using search.  This saves businesses a lot of time and hassle, making their work a lot easier.  It is also the perfect place to look for inspiration if you’re at a loss for design ideas for your flyers. Just browsing through the thousands of professionally designed templates on PosterMyWall can get your creative juices flowing.

Custom-made templates can be modified or designs can be made from scratch using PosterMyWall, but modification is the popular option for many businesses. This includes adding your own text, media, and logo to ready-made templates to ensure your flyer is on-brand and personalized for your chosen platform.

Using Free Flyer Designs

There is no such thing as a free lunch, right? Not quite. Believe it or not, there are still some platforms out there that offer free templates for promoting your business. Young businesses are better off availing such options because it helps them save a lot of time, money and effort that is much needed elsewhere.

The best part is that you don’t even need to have any design expertise to make use of these options. Even a complete design novice can simply pick a template they like, customize it using PosterMyWall’s free online editor and make stunning flyers for free.

The rundown

Making a free custom-made marketing flyer for your business is no rocket science. As you can tell, technology has really simplified things for us today, encouraging us to work smarter, not harder. Use online platforms like PosterMyWall that have a plethora of custom business flyer templates for you to choose from, and edit them with ease using their free online editor.

So what are you waiting for? Create your own custom business flyers and promote your business on conventional and digital platforms. The world is your oyster.