Intel today unveiled its latest lineup of Intel Xeon W, Core X-series, and enthusiast Core S-series processors. They are heavily discounted from previous models — in some cases as much as 40% to 50% — which reflects new competition from rival .

The 14-nanometer processors will put new classes of computing performance and AI acceleration into the hands of professional creators and PC enthusiasts, said Frank Soqui, Intel vice president and general manager of desktop, workstation, and channel group, in an interview with VentureBeat.

“This is just about continuing our agenda of improvements on workstation X-series type processors,” said Soqui. “Absolutely, we’re driving platform innovation and technology innovations. But I want to really make sure that we’re anchoring those innovations on being in service of

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