This week has been a big one for the lingerie industry.

Victoria’s Secret – home of the impossibly-sculpted, minutely-clad supermodel – unveiled the first “plus-size” model to grace its stores in its 42-year history.

As part of a campaign with British lingerie firm BlueBella, the US underwear giant is featuring body positive campaigner Ali Tate Cutler in its shops alongside transgender model May Simón Lifschitz.

It is a far cry for a company which, in the words of its now departed chief marketing officer, Ed Razek, had no interest using “plus-size” or transgender models, who the septuagenarian referred to as “transsexuals”.

The reaction to the Victoria’s Secret-BlueBella campaign, entitled #loveyourself, has been surprise.

Model and influencer Elenna Owen, 22 who attended the launch at the Victoria’s Secret Bond Street

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